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Customer Journey The customer journey consists of actions your customers take before and after they make a purchase. It should be part of your overall marketing strategy to improve lead generation and enable more effective marketing. By understanding the different actions your customers take before and after a conversion, you can start brainstorming new marketing tactics to improve the customer experience and keep them coming back for more. Think of a customer journey as a detailed map that show...

  Complete Ecommerce SEO Guide (2024) by Shanelle Mullin Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO. Ecommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for. Benefits of SEO for ...

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                          How to Open a Coffee Shop: Starting a Coffee Shop Business Steps   What Do You Need to Start a Coffee Shop Business? (Checklist) An average of 400 million cups of coffee are poured every day in the U.S. and with 79% of coffee drinkers admitting to having at least one cup every day. That adds up to a whole lot of mojo.  Coffee has long been a staple of American life and the trend shows no signs of slowing down anytime soon. That’s...

ChatGPT can now see, hear, and speak We are beginning to roll out new voice and image capabilities in ChatGPT. They offer a new, more intuitive type of interface by allowing you to have a voice conversation or show ChatGPT what you’re talking about.   We are beginning to roll out new voice and image capabilities in ChatGPT. They offer a new, more intuitive type of interface by allowing you to have a voice conversation or show ChatGPT what you’re talking about. Voice and image give you more w...

12 Essential Marketing Analytics Tools for 2024 (Free & Paid) By Mateusz Makosiewicz✓ Reviewed by Ryan Law Updated: November 9, 202316 min read Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of wh...

Content Optimization: The Complete Guide By Priscilla Tan, Mateusz Makosiewicz November 8, 202319 min read Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It involves such techniques as aligning content with search intent, adding missing subtopics, and showing how your product/service can solve users’ problems. In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make ...

Return on Investment (ROI) What is Return on Investment (ROI)? Return on Investment, ROI, is the money an investor in a business earns for the injection of financial capital. Any return is from the net profit the business makes and is a mark of the efficiency of investing capital in the venture. How to Calculate ROI The easiest way to calculate ROI is to express it as a percentage, gain or loss, of the initial capital sum. To figure the ROI the investor will subtract the ‘cost of the invest...

8 Actionable Strategies to Increase User Engagement It is evident that companies should focus on user engagement for a better conversion rate, increased profits, and creating good examples of customer engagement campaigns. Here is a list of effective ways to increase user engagement for your business: Provide live chat support Focus on product experience Personalize all customer communication channels Provide real-time assistance using co-browsing Use gamification to increase engagement ...