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SEO TERMS & MEANINGS If you've been reading our starter guide to SEO and found yourself confused by some of the terms you've seen, no worries! We know learning all the ins and outs of SEO vocabulary and jargon can feel like learning another language. To help you get a handle on all the new terms we're throwing at you, we've compiled a chapter-by-chapter SEO glossary with definitions and helpful links. You might want to bookmark this page for future reference! Chapter 1: SEO 101 10 blue links...

Measuring & Tracking SEO Success TRACKING SEO PERFORMANCE Set yourself up for success. They say if you can measure something, you can improve it. In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value. It also helps you pivot your priorities when something isn’t working. S...

LINK BUILDING & ESTABLISHING AUTHORITY Turn up the volume. You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. Google has confirmed t...

TECHNICAL SEO Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too! You don’t need to have a deep technical understanding of these concepts, but it is important to grasp what these technical assets do so that you can speak intelligently about them with d...

ON-PAGE SEO Use your research to craft your message. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create your content! Creating your content Ap...

KEYWORD RESEARCH Understand what your audience wants to find. Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Keyword research provides you with specific search data that can help you answer...

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SEO 101 What is it, and why is it important? Welcome! We’re excited that you’re here! If you already have a solid understanding of SEO and why it's important, you can skip to Chapter 2 (though we'd still recommend skimming the best practices from Google and Bing at the end of this chapter; they're useful refreshers). For everyone else, this chapter will help build your foundational SEO knowledge and confidence as you move forward. What is SEO? SEO stands for “search engine optimization.” ...

The Beginner's Guide to SEO Rankings and traffic through search engine optimization INTRODUCTION Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to searc...

What Is SEO? SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website. Why is SEO important? To understand the value of SEO, let's break our definition into three parts: Organic search results...