Email Marketing Tips All articles filled in under this category
Customer Journey
The customer journey consists of actions your customers take before and after they make a purchase. It should be part of your overall marketing strategy to improve lead generation and enable more effective marketing. By understanding the different actions your customers take before and after a conversion, you can start brainstorming new marketing tactics to improve the customer experience and keep them coming back for more.
Think of a customer journey as a detailed map that show...
Complete Ecommerce SEO Guide (2024)
by Shanelle Mullin
Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO.
Ecommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for.
Benefits of SEO for ...
Content Optimization: The Complete Guide
By Priscilla Tan, Mateusz Makosiewicz
November 8, 202319 min read
Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It involves such techniques as aligning content with search intent, adding missing subtopics, and showing how your product/service can solve users’ problems.
In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares.
But first, let’s make ...
Omnichannel Loyalty 101: Definition, Benefits, Trends, and Examples
by Vivian Tejeda
Customer Retention
Sep 7, 2022
9 minute read
Now more than ever, ensuring customer loyalty is a challenge. However, with the use of omnichannel loyalty, retailers can increase customer retention by creating a high-quality shopping experience.
Creating meaningful touchpoints at as many steps in the customer shopping experience as possible is critical in executing a sound omnichannel experience. According to...
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4 Ways to Increase your Business Visibility
How can your business grow in visibility?How to increase organizational visibility.
A brand’s visibility is key to growing your business. Customers need to know about your business to interact with you. Growing your company’s visibility is usually the main driver behind marketing plans and can involve a few different areas of focus, depending on your goals.
Product Visibility Marketing: This visibility marketing focuses on certain products or services ...