Customer Relationship Management All articles filled in under this category

Customer Journey The customer journey consists of actions your customers take before and after they make a purchase. It should be part of your overall marketing strategy to improve lead generation and enable more effective marketing. By understanding the different actions your customers take before and after a conversion, you can start brainstorming new marketing tactics to improve the customer experience and keep them coming back for more. Think of a customer journey as a detailed map that show...

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8 Actionable Strategies to Increase User Engagement It is evident that companies should focus on user engagement for a better conversion rate, increased profits, and creating good examples of customer engagement campaigns. Here is a list of effective ways to increase user engagement for your business: Provide live chat support Focus on product experience Personalize all customer communication channels Provide real-time assistance using co-browsing Use gamification to increase engagement ...