Complete Ecommerce SEO Guide (2024)
by Shanelle Mullin
Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO.
Ecommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for.
Benefits of SEO for ...
Return on Investment (ROI)
What is Return on Investment (ROI)?
Return on Investment, ROI, is the money an investor in a business earns for the injection of financial capital. Any return is from the net profit the business makes and is a mark of the efficiency of investing capital in the venture.
How to Calculate ROI
The easiest way to calculate ROI is to express it as a percentage, gain or loss, of the initial capital sum. To figure the ROI the investor will subtract the ‘cost of the invest...