Data Analytics All articles filled in under this category

Customer Journey The customer journey consists of actions your customers take before and after they make a purchase. It should be part of your overall marketing strategy to improve lead generation and enable more effective marketing. By understanding the different actions your customers take before and after a conversion, you can start brainstorming new marketing tactics to improve the customer experience and keep them coming back for more. Think of a customer journey as a detailed map that show...

  Complete Ecommerce SEO Guide (2024) by Shanelle Mullin Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO. Ecommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for. Benefits of SEO for ...

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12 Essential Marketing Analytics Tools for 2024 (Free & Paid) By Mateusz Makosiewicz✓ Reviewed by Ryan Law Updated: November 9, 202316 min read Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of wh...

Content Optimization: The Complete Guide By Priscilla Tan, Mateusz Makosiewicz November 8, 202319 min read Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It involves such techniques as aligning content with search intent, adding missing subtopics, and showing how your product/service can solve users’ problems. In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make ...

SEO TERMS & MEANINGS If you've been reading our starter guide to SEO and found yourself confused by some of the terms you've seen, no worries! We know learning all the ins and outs of SEO vocabulary and jargon can feel like learning another language. To help you get a handle on all the new terms we're throwing at you, we've compiled a chapter-by-chapter SEO glossary with definitions and helpful links. You might want to bookmark this page for future reference! Chapter 1: SEO 101 10 blue links...

Measuring & Tracking SEO Success TRACKING SEO PERFORMANCE Set yourself up for success. They say if you can measure something, you can improve it. In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value. It also helps you pivot your priorities when something isn’t working. S...

LINK BUILDING & ESTABLISHING AUTHORITY Turn up the volume. You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. Google has confirmed t...

TECHNICAL SEO Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too! You don’t need to have a deep technical understanding of these concepts, but it is important to grasp what these technical assets do so that you can speak intelligently about them with d...