How To Make Money Online All articles filled in under this category

  Complete Ecommerce SEO Guide (2024) by Shanelle Mullin Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO. Ecommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for. Benefits of SEO for ...

                          How to Open a Coffee Shop: Starting a Coffee Shop Business Steps   What Do You Need to Start a Coffee Shop Business? (Checklist) An average of 400 million cups of coffee are poured every day in the U.S. and with 79% of coffee drinkers admitting to having at least one cup every day. That adds up to a whole lot of mojo.  Coffee has long been a staple of American life and the trend shows no signs of slowing down anytime soon. That’s...

Omnichannel Loyalty 101: Definition, Benefits, Trends, and Examples by Vivian Tejeda Customer Retention Sep 7, 2022 9 minute read Now more than ever, ensuring customer loyalty is a challenge. However, with the use of omnichannel loyalty, retailers can increase customer retention by creating a high-quality shopping experience.  Creating meaningful touchpoints at as many steps in the customer shopping experience as possible is critical in executing a sound omnichannel experience. According to...

The 10 Best Social Commerce Platforms to Capture $2.9 Trillion in Social Spending by  Elise Dopson   The online shopping experience has changed. Customers no longer discover a product and visit a retailer's website to purchase. Social media is bridging the gap between both actions, capitalizing on the two hours and 27 minutes per day the average user (all 4.62 billion of them) spends on social media. Social networks have evolved from photo-sharing sites to purchasing platforms. Over a quarte...

Sourcing for Sustainability: How to Build a Transparent Supply Chain by  Jessica Wynne Lockhart   In an era of news reports about human rights abuses, climate change, supply chain crises, and food and product recalls, it’s no surprise that consumers are calling for more transparency into the origin of their goods.  The majority of US consumers, for example, report wanting more than just nutrition facts from food brands. According to a 2022 Food Industry Association report, 65% of shoppers sa...

The Future of Wine with Robert Mondavi Winery     California is known for a lot of things, but complacency is not one of them. The southern coastal state is the home of golden beaches and palm trees—a bright backdrop for technological disruptors, cultural tastemakers, and global influence. The state has a rich history of game-changing innovation, long before it became synonymous with the start-ups of Silicon Valley. Over fifty years ago, a group of Californian visionaries established—and contin...

Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention Customer retention rate is the percentage of people who make several orders from your online store. These people are your loyal fans, generating 44% of total revenue and 46% of orders—despite only accounting for 21% of a brand’s customer base. Loyal customers are clearly more profitable. They already know, like, and trust your DTC brand. The real question is: How do you turn more firs...

What Is Stock Management? The Complete Guide to Managing Your Ecommerce Products   Illustration by Melanie Peters Out-of-stock messages exceeded $2 billion last October, up 250% from January 2020 and 325% from October 2019.  What’s interesting, however, is consumers' intent to spend—especially during the upcoming holidays—is not receding. Adobe reports Americans are spending $72.4 billion online with an 8% year-over-year growth. With consumers still spending, any stock outages can drive your...

How to Identify and Increase Repeat Customers by Vivian Tejeda Customer Retention It’s easy for retailers to assume their work ends at the point of purchase. Yet that’s precisely where the real work starts.  Today, it’s vital for businesses to not only understand the importance of increasing their repeat customer rate but also learn how they can improve that number. Let’s dive into everything you need to know about repeat customers below.  Table of Contents What are repeat customers? The i...

Omnichannel Loyalty 101: Definition, Benefits, Trends, and Examples by Vivian Tejeda Customer Retention Now more than ever, ensuring customer loyalty is a challenge. However, with the use of omnichannel loyalty, retailers can increase customer retention by creating a high-quality shopping experience.  Creating meaningful touchpoints at as many steps in the customer shopping experience as possible is critical in executing a sound omnichannel experience. According to McKinsey, consumers are inc...